OUR IMPACT
At Herad, impact is not a side effect of business, it’s the reason we do what we do. Across every sector we operate in, from agriculture to wellness and enterprise support, we are committed to empowering people, preserving the environment, and building sustainable, locally-rooted systems that deliver long-term value.
Empowering Farmers and Rural Communities
We work hand in hand with farming cooperatives and independent farmers across Uganda, offering them consistent market access, fair pricing, technical training, and post-harvest support. Through this, we:
- Improve household incomes and food security
- Promote gender-inclusive participation in agriculture
- Create employment across farming, packing, logistics, and processing
- Support youth engagement in agribusiness
By connecting smallholders to premium markets in Europe, the Middle East, and Africa, we transform agriculture into a scalable, profitable venture for Ugandan growers.
Driving Export Excellence and Global Integration
Our presence in Uganda and the USA enables us to manage end-to-end export programs, with a focus on quality, traceability, and efficiency. Through our work, we:
- Strengthen Uganda’s position in global agricultural trade
- Increase foreign exchange earnings
- Promote Uganda’s reputation for high-quality fresh produce
- Build robust cold chain infrastructure for export sustainability
Herad is not just exporting products, we are exporting trust, quality, and Ugandan excellence.
Promoting Wellness Through Natural Products
Our Kombucha Health Products and coffee-based beauty line are designed to enhance physical and emotional well-being using organic, chemical-free ingredients. These initiatives:
- Support local producers of coffee and herbs
- Promote natural health alternatives
- Reduce dependency on imported wellness and beauty products
- Encourage environmentally friendly consumer habits
Through Heradics Ltd, we are positioning Uganda as a leader in functional foods and botanical skincare.
Bringing Luxury and Lifestyle to New Markets
As the official distributor of Billionaer Premium Beverages, we serve a growing market for high-end spirits in East Africa and beyond. This division:
- Expands consumer choice and luxury experiences
- Creates employment in distribution, retail, and hospitality
- Partners with local events and entertainment industries
We bridge local and international markets, combining heritage and elegance.
Supporting SME Growth and Resilience
With over 25 years of experience led by Henry Ndinaiwe (CEO), Herad provides capacity-building services that help small businesses grow, formalize, and access capital. Our programs focus on:
- Business development and export readiness
- Financial literacy and investment planning
- Governance, compliance, and accountability
- Innovation and resilience in competitive markets
We help businesses thrive from farm-level enterprises to service and manufacturing SMEs.
Championing Sustainable Hospitality and Tourism
Through our hospitality and wellness offerings, we promote Uganda and East Africa as premier destinations for healing, exploration, and cultural discovery. Our impact includes:
- Supporting eco-conscious tourism and local artisans
- Providing employment in hospitality, spa therapy, and tour services
- Promoting wellness tourism rooted in African traditions
- Showcasing Uganda’s natural beauty to global travelers
Our HERAD Spas and travel packages create memorable, restorative experiences while stimulating the regional economy.
Strengthening Institutions Through Financial Governance
We work with NGOs, SMEs, and government institutions to improve financial systems, leadership, and strategic direction. Our advisory services:
- Increase transparency and accountability
- Improve budget performance and reporting
- Support long-term financial sustainability
- Build leadership capacity and governance culture
Our work ensures that organizations are not just surviving, but thriving with impact and integrity.
SUMMARY
Herad stands at the intersection of agriculture, enterprise, wellness, and trade making a real difference where it matters most. Every initiative we take is guided by our commitment to:
- Empower people
- Protect the planet
- Promote prosperity
- Elevate Uganda’s presence on the world stage
We are more than a business. We are a movement growing opportunity, health, and impact.