We Are Herad: Growers with a Global Purpose

At Herad, we are more than a brand; we are a collective of growers dedicated to a shared vision of excellence. Our roots run deep in the fertile soils of Uganda, where we have a unique advantage: an equatorial climate that allows for year-round production of a diverse range of high-quality produce. With significant available land and a network of committed farming partners, we are a consistent and reliable source for the global market.


At Herad, we are more than a brand; we are a collective of growers dedicated to a shared vision of excellence. Our roots run deep in the fertile soils of Uganda, where we have a unique advantage: an equatorial climate that allows for year-round production of a diverse range of high-quality produce. With significant available land and a network of committed farming partners, we are a consistent and reliable source for the global market.

Our Competitive Edge

Our strategic location in Uganda gives us a unique advantage: a favorable climate that allows for year-round production. This enables us to provide a consistent supply of a diverse range of crops, including high-value exports like coffee, avocados, mangoes, and pineapples, as well as staples like maize and bananas. Our access to significant, available farmland means we can meet large-scale demand reliably.

Our Sustainable Partnership Model

We don't just source products; we build relationships. We work directly with smallholder farmers, providing them with training on Good Agricultural Practices (G.A.P.) to ensure every crop meets strict international quality and safety standards. This partnership model ensures our supply chain is not only stable but also ethical and transparent. By investing in our growers, we drive economic growth in their communities and create a resilient, long-term supply for our business partners.

Commitment to Quality and the Environment

Quality is at the core of everything we do. We implement modern, sustainable farming techniques, such as drip irrigation and integrated pest management (IPM), to conserve resources and protect the environment. Our focus on sustainability ensures our business is not only profitable but also responsible, aligning with the values of modern consumers and investors.

We are Herad. We grow in partnership. We grow with purpose.